Hobart Runs on Both Locals and Tourists. Your Loyalty System Needs to Work for Both.

It makes the loyalty visible and measurable, to you and to them. You see exactly who your most committed customers are, not just who you recognise by face. The rewards system acknowledges that loyalty without you doing anything manually. For locals who visit every few weeks rather than days, the SMS reminder when they're close to a reward often turns a monthly customer into a fortnightly one.

More than you might expect. Hobart has a high return visitor rate, particularly for Dark Mofo and Taste of Tasmania. When they come back, their loyalty progress is still there, they remember your cafe, they're closer to a reward, and there's a reason to return to you specifically. Others go home and leave a Google review because they got a well-timed request, a review that helps with the next wave of tourists searching "best cafe Salamanca".

No app, no account, no friction. Customers scan your QR code with their phone camera and enter their number once, about 30 seconds. Tourists from Melbourne or Sydney won't download a Hobart cafe loyalty app, but they'll happily give up 30 seconds to scan a QR code the first time, then just a few seconds on every visit after. That's the core reason QR-based loyalty works in a tourism-heavy market: the barrier to entry is low enough that people do it.

SMS re-engagement (Business plan) is particularly valuable in Hobart's quieter months. The system finds regulars who haven't visited in two weeks or more and sends a reminder, nothing aggressive, just a note they're a couple of coffees from a reward. In winter, with less foot traffic and fewer reasons to leave the house, that nudge can be the difference. The analytics also flag which customers are genuinely year-round versus seasonal, so you can plan around it.